Our Brand Story

Crafting moments of calm and atmosphere through refined, thoughtfully and ethically sourced home fragrances.

At The Wild Aroma Company, we believe that scent has the power to transform a space and elevate your everyday moments. Each candle and home fragrance is carefully curated using the finest ingredients from trusted UK suppliers, chosen for their purity, quality and ability to create a truly refined experience.

Our signature blend of rapeseed and coconut wax ensures a long, clean burn with a soft, lingering scent that gently fills your home. Every fragrance is designed to evoke warmth, calm and an understated sense of luxury.

The Wild Aroma Company began in 2019, born from an unexpected pause. As a qualified Reflexologist and Aromatherapist, Jeanne could no longer offer hands on treatments, so she found another way to bring that same sense of calm into people's homes, hand pouring her first aromatherapy bath salts and natural soaps. What started as a way to stay connected to her craft has grown, over the years since, into The Wild Aroma Company as it is today.

Jeanne, a single mum of three, balancing a demanding career in the corporate world with her lifelong love of scent and touch therapy, built the brand around that same instinct: that a beautifully scented space can quietly change how a day feels. Her three children have since grown and flown the nest, now proud grandchildren of her own but that same drive to create warmth and calm at home has never left.

Six years on, and with the honour of a Theo Paphitis Small Business Sunday Network, win along the way, The Wild Aroma Company is more than candles, this is a commitment to creating atmospheres that inspire, soothe and delight.

Jeanne, Founder